In recent times, we are seeing a daily influx of people in the small business sector. Everyone is looking for ways to get their products and services in front of their audience and increase their online presence with the use of minimal time and resources. It has become a battle of the best strategies and wits for how to get your best foot forward.
While social media platforms are a great way to start, it is the only way to go. And you will be doing a business a big service if you do not go through all the available options that are out there for you. Let me introduce to you a business website.
A website is a strategic tool that ensures that your business gets the hype it needs. And with a well-designed website, you are sure that your business gets a place where people can actually access it even when you are not handy and available to talk about your business. Imagine having somewhat of a sidekick and constant tool that can ensure that you are continually showcasing your brilliance, attracting the right people and increasing sales in your business. The possibilities are just endless.
Now there are many reasons a business owner should absolutely have a website but I have narrowed it down to five that pretty much covers every aspect of increasing productivity, growing your business and showcasing your brilliance in your business. Here they are:
Reason #1: Your website is your business home and Central Working System (CWS).
Every business needs a home where all the business processes and operations can emanate. A business website serves as the CWS which ensures that its operations are organized, recurring tasks are automated and you curb overwhelm that sets in with daily processes. Just like you have your home where they can go to retreat and recharge, every business needs this too.
Operational systems like payment system, list building system, appointment system, etc. are automated to prevent you from constantly reinventing the wheel with every prospect that comes your way.
Reason #2: A business website gives your business legitimacy and credibility.
In market research among a group of clients and business owners, a website was the second indicator that a business does in fact exist and is actively operational. The first was a valid business registration. It also showed that businesses that had websites were very serious with making money and serving their audience for which the business was set up in the first place.
So with your business website, you are telling the world that this is no longer a hobby for an entity that can make transactions with individuals and/or other business.
Reason #3: A business website tells people about you and your business.
It should clearly tell your audience and visitors everything about your business without ambiguity. This means that your business must answer the 5W2H improvement process tool and then some. So when people see your copy and content, they are know who you are, what you are in business for, why you are in business, when you are open for business, where your business is located, how they can contact you for your services,
how much your services are worth and so on. If you are a jeweler, for example, who deals in socially conscious jewels, your website should be able to communicate this to anyone that visits it including your processes, etc. You are therefore ensuring that your audience leaves your business confident that they know everything about your business.
Reason #4: A business website can connect you to your clients and partners to increase your sales.
It should connect you to current and prospective people that you can work with now or in the future. Remember that the number one reason you are in business is to sell and make money. So you should be able to market to your audience and also join your strengths with others to serve an even larger audience. This means that your website should be search engine optimized and social media enhanced
to make it easier for a wider audience that is yet unknown to you can always see your copy and content that reflects pertinent keywords and be able to connect with you for purposes of working with you.
Reason #5: A business website tells people about you and your business.
There is no need for your business to stop running and come to a halt when there are glitches like restricted social media access, external app shutdown etc. We know that in this digital world, technology can inevitably show its limitations but you are able to get ahead of these and continue your business processes without being affected adversely.
You are confident that your website can fill the gaps where these other platforms and processes are lacking because you own and run your website. Business continues as it was meant to.
A website can truly be that tools that can take your business to the next level. Having a website is amazing and shouldn’t be overlooked in business as it is indeed strategic in increasing productivity, growing your business and showcasing your brilliance.